Meridian Automotive
Ninety seconds of unadulterated automotive engineering. A launch campaign with zero synthetic theatre.
Meridian Motors
Motion Identity & 90s Film
4 weeks
3 Workstreams
The strategic thesis
For the limited 90-unit Vettore edition supercar, Meridian required a film and visual identity that bypassed conventional high-rev smoke-and-mirrors. We directed and produced a ninety-second launch film focusing on aerodynamic airflow, sculpted raw carbon fiber, and tactile cockpit instrumentation.
Car commercials have degenerated into interchangeable drone sweeps and generic EDM scores. Meridian needed a presentation that signaled automotive pedigree and mechanical sincerity to serious collectors.
We filmed the Vettore inside an acoustically deadened monochrome studio cove using anamorphic prime lenses. Liquid-silver lighting caressed the bodywork at slow deliberate frame rates. The custom sound design paired high-frequency wind tunnel acoustics with real mechanical engine telemetry.
Vettore edition allocations pre-sold before public debut
Organic views across design and automotive communities
Performance boost compared to previous model campaigns
Studio lighting directives on titanium exhaust geometry.
Cockpit instrument typography & physical toggle switch macros.
“The ninety-second film they directed and cut for the Vettore edition outperformed four months of prior ad spend. They kill decoration and deliver raw signal.”
Marcus Chen
VP Brand & Product · Meridian Automotive