Pulse Club
A quiet, editorial design system for a private longevity and health collective.
Pulse Wellness Group
Brand Direction & Content Engine
5 weeks
3 Workstreams
The strategic thesis
Pulse Club operates private wellness hubs across Zurich, London, and Dubai. Arca engineered a calm, low-frequency digital platform, native mobile companion app, and modular content engine for member onboarding.
The fitness wellness space is suffocated by neon energy drink aesthetics or pretentious faux-spirituality. Pulse needed to communicate scientific rigor with serene hospitality.
We designed an interface utilizing warm off-black paper foundations, delicate hairline data visualizers, and unhurried spring animations. Biometric data is presented like an architectural plan rather than a frantic game leaderboard.
Daily active member engagement on custom iOS app
Metropolitan hubs integrated into one synchronized database
Referral membership applications within 90 days
Editorial motion studies and biometric dashboard typography.
Spatial identity details at the Dubai DIFC flagship hub.
“Their 48-hour asynchronous cadence is a superpower. Feedback left at 6 PM in London is resolved and tested by 9 AM next morning. Unmatched speed.”
Elena Rostova
Head of Operations · Pulse Wellness Group