Mira Eyewear
Sculptural eyewear identity framed in monolithic silence. A system designed to make acetate look like architectural relics.
Mira Optics AB
Brand Identity & Launch Film
6 weeks
4 Workstreams
The strategic thesis
Mira Optics approached Arca to build an uncompromising launch brand for their debut shield silhouette. In an optical category overrun with synthetic athletic endorsements, Mira needed a visual language grounded in monolithic restraint, industrial tactile packaging, and high-converting headless digital architecture.
The optical eyewear market is crowded with heritage acetate clichés or aggressive neon sport goggles. Mira's frames are engineered with aerospace titanium hinges and ultra-dense Italian acetate. The central challenge was communicating extreme precision without looking cold or clinical, creating desire through void and stark contrast.
We engineered an identity around pure sculptural form. Product stills were shot as brutalist geometry in void studios. The custom typographic scale balances tight Swiss sans capitals with a bespoke numeric index. We extended the identity to physical magnetic unboxing boxes, micro-fiber tactile wipes, and a custom Next.js e-commerce storefront with sub-second page transitions.
First batch sell-out within 72 hours of film drop
Lift in direct-to-consumer average order value
Core web vitals storefront load speed
Tabletop still-life studies in pure monochrome void.
Tactile debossed hard-shell carrying cases & magnetic sleeve.
Campaign film location stills captured at dawn.
“Arca doesn't just design a brand; they eliminate all ambiguity from how it gets used. Six months post-launch, our marketing leads haven't drifted an inch.”
Sarah Lindqvist
Co-Founder & CEO · Mira Optics AB